Case analysis by lawyer Yasmin Farias shows that the action may have violated principles of responsible gaming and exposes both the club and the operator to sanctions from the SPA/MF.
THE Prizes and Betting Secretariat (SPA)linked to the Ministry of Financeopened a administrative procedure to investigate a promotional action carried out between Santos Futebol Clube and the betting house 7kBetreleased in October.
The promotion offered tickets for the classic Santos x Corinthians to fans who place bets on R$70 or more on the 7kBet platform. The case was revealed by Power360 and quickly resonated with industry experts and regulatory authorities.
According to the portal, the focus of the investigation is to determine whether the action constitutes irregular commercial promotion and violates the rules of SPA/MF Ordinance No. 1,231/2024which defines the guidelines for responsible gaming and advertising for the betting market.
🕵️♀️ What is being investigated
The SPA/MF investigation seeks to clarify whether the campaign:
- Conditioned receipt of tickets on placing bets (which is prohibited as it encourages gambling as a commercial consideration);
- Used emergency appeals or expressions that may induce impulsive consumption;
- Failure to comply with rules for displaying mandatory warnings provided for in current regulations.
The procedure is still ongoing, and 7kBet reported that it was not officially notified until now. THE Santos FC he also did not speak publicly about the case.
📑 Dr. Yasmin Farias’ technical analysis
In an analysis prepared exclusively for the Gaming365the lawyer Yasmin Fariasspecialist in Compliance and Regulation in iGaming, detailed the sensitive points of the investigation and the possible legal and reputational consequences.
According to the lawyer, the SPA/MF can apply sanctions ranging from warnings and fines to suspension of operating authorizationif violations of advertising or market integrity rules are proven.
“More than a legal issue, it is a governance issue.
Operators need to structure internal policies for approving and reviewing campaigns before broadcasting, ensuring that marketing is in full compliance with responsible gaming standards”, added Yasmin.
🧩 Image and precedent risk for the sector
The expert also warns that the episode sets a relevant precedent for future partnerships between clubs and betting operators.
“This case shows the importance of alignment between sports marketing and regulatory compliance.
Any commercial incentive linked to betting needs to be analyzed from the perspective of exposure risk and joint liability”, he highlights.
In addition to the administrative consequences, there are also immediate reputational impact — both for Santos and 7kBet —, considering the growing public and institutional attention on the topic.
🧠 Prevention and good practices
The lawyer recommends that operators and clubs adopt compliance checklists, preventive contractual clauses and pre-approval flows in marketing actions.
Among the suggested measures:
- Legal review of all campaigns before launch;
- Inclusion of visible and proportionate warning messages;
- Audit documentation and traceability of actions;
- Training marketing teams and partnerships on SPA/MF rules.
“Money laundering prevention, responsible gaming and advertising integrity go hand in hand.
Anyone who does not integrate these fronts into marketing planning runs the risk of sanctions and public attrition”, concludes Yasmin Farias.
⚽ Context: the Santos x 7kBet case
7kBet is master sponsor of Santos Futebol Clube since the start of the season and had been running joint promotional campaigns ever since.
The action investigated by the Treasury offered promotional tickets to bettors, published on social networks and club channels.
Although there is no final decision, the case already serves as a warning for the entire sports marketing and regulated betting ecosystem in Brazilat a time when the SPA/MF reinforces supervision over advertising and sponsorship practices in the sector.
📎 Read the Full Analysis
💬 Editor’s Note – Gaming365 promotes the debate
The case reignites an important discussion: To what extent can sports marketing actions encourage gambling responsibly, without exceeding ethical and regulatory limits?
THE Gaming365 invites experts, lawyers and market operators to send their analyzes and suggestions for good practices on advertising and integrity in the sector.
📧 Send your opinion to: contato@gaming365.com.br
Fonte Gaming365 – Brasil
