In an initiative that combines football, awareness and social impact, the Sport Club do Recifethe Betnacional and the Play for a Cause announced a special action in favor of Side by Side for Life Institutethe organization responsible for creating the movement Blue Novembera month dedicated to the prevention of prostate cancer and comprehensive care for men’s health.
Activation takes place on and off the field: 11 exclusive shirts will be auctioned after the match between Sport x Youthheld this Wednesday (05/11), for the Brazilian Championship. The shirt, traditionally red-black, will receive a blue versionsymbolizing the cause of prevention.
Special shirts and direct message: “Don’t leave it until 45 in the second half”
Of the 11 blue shirts:
- 10 will be used by players upon entering the fieldeach stamped with the number 45+ and the phrase
“Don’t leave it until 45 in the second half”reinforcing the importance of not postponing preventive exams. - 1 shirtfrom the attacker Matheusinhoit will be used during the matchrepresenting the cast’s symbolic engagement with the cause.
After the game, all pieces will be available for bidding on the platform Play for a Cause until the day November 14thwith initial values from:
- R$500 for shirts worn when entering the field
- R$650 for the shirt worn by Matheusinho in the game
👉 Auction link: https://www.playforacause.com.br/campanha/sport-novembro-azul-
Betnacional takes the campaign to the digital environment
Parallel to the auction and the action on the field, the Betnacional will reinforce awareness messages directly within its platform throughout the month of November.
The campaign is part of the pillar of Responsible Gaming of the brand, which includes:
- Time limit and deposit tools
- Pause and self-exclusion option
- 24 hour support
- Partnership with the Brazilian Institute of Responsible Gaming (IBJR)
Second Alvaro GarciaCMO of Flutter Brazilthe strategy is to combine purpose, reach and real impact:
“When we combine the passion for football with practical information, we generate real impact. With the 45 campaign on the field, the solidarity auction and the alerts on the platform, we add purpose to the narrative. We want each fan to transform support at the stadium into a simple and necessary action: talking to the doctor and scheduling an exam.”
Sport reinforces institutional engagement with social causes
For the Sportthe campaign also reinforces the club’s role as an agent of awareness and transformation.
Victor Fernandesthe club’s Marketing coordinator, highlighted:
“The weight that the Sport shirt carries is an important symbol to reach even more people. It was in this context that Betnacional and Play For a Cause joined the club to reinforce our commitment to men’s health and prevention.”
Play For a Cause: sport as a bridge to social impact
Play For a Cause, responsible for operating the auction, reinforced the importance of using football as a mobilization platform:
“This is an action that combines the love of football with an essential cause. We want to engage fans and collectors in a movement of awareness and solidarity, showing that sport can be a great ally in prevention.”
Since 2020, Play For a Cause has allocated more than R$5 million to 130 institutions in 18 statesimpacting more than 50 thousand families.
About the Side by Side for Life Institute
Created in 2008, the Institute is responsible for some of the country’s most recognized public health campaigns, including:
- Blue November
- Breathe August
- Follow Your Heart
- Whole Woman
- HPV cancer: Brazil could do without
Its activities involve advocacy, education, access to diagnosis and public policies aimed at prevention.
SERVICE
Action: Sport’s social auction in support of Blue November
Availability: Until November 14th
Starting bids: R$500 (pre-game shirts) | R$ 650 (shirt worn by Matheusinho)
Where to participate: https://www.playforacause.com.br/campanha/sport-novembro-azul-
Fonte Gaming365 – Brasil
