THE BiS SiGMAunion between the Brazilian iGaming Summit (BiS) and the group SiGMAwas present at the EGR LATAM Summit 2024an event held on November 28th and 29th at the Fairmont Copacabana, in Rio de Janeiro. This was the third consecutive participation of the organization, consolidating a strategic partnership with EGR Global.
Participation included the co-founder Alessandro Valente on the panel “12 months of Brazilian regulation: successes, challenges and obstacles for the next year”reinforcing the importance of connecting the iGaming sector to other areas of the economy to increase legitimacy, impact and sustainable development.
Debates focused on regulation, compliance and integration with other sectors
For two days, the EGR LATAM Summit brought together C-levels of operators, suppliers, regulators and expertsdiscussing the advances and challenges of Brazilian regulation. Among the main topics discussed were:
- Compliance and adaptation to the new regulatory framework
- Payment methods and transactional security
- Responsible marketing
- Public perception
- Sports integrity
In Alessandro Valente’s panel, lessons learned from the first year of regulation were discussed, including priorities such as reinforcement of responsible practices, institutional cooperation and greater coordination with adjacent sectorssuch as tourism, sports and entertainment.
“The sector needs to get out of the bubble”, says Alessandro Valente
Valente highlighted that one of the main objectives of BiS SiGMA is educate opinion leaders and improve the public image of the industryoften the target of external criticism.
According to him:
“If we want the industry to move forward, we need to go beyond our circle of comfort. This means building bridges with sport, tourism and entertainment, sharing governance, data and best practices. This is how we gain scale, legitimacy and value for society.”
The co-founder also added:
“We see different sectors criticizing all the time. An initiative that BiS SiGMA has been promoting — and that I think everyone should be concerned about doing too — is participating in events outside our industry bubble.”
Strategic partnership with EGR strengthens global positioning
Second Nuno BispoMarketing Director of BiS SiGMA, the partnership with EGR Global is complementary and reinforces the brand’s presence in the main international forums:
“EGR is a unique meeting point. A moment at the end of the annual cycle, where executive leaders discuss strategic issues in a more intimate and in-depth way. Being alongside EGR, year after year, allows us to exchange intelligence, insights and deepen institutional relationships.”
THE EGR Globala leading British company in intelligence and events for iGaming, has been working for over 15 years connecting stakeholders in the sector. In Brazil and Latin America, the portfolio includes:
- EGR Power Latam Rio Summit (focus on Brazil)
- EGR Power Latam Buenos Aires (regional view)
The meetings are recognized for their content curation focused on regulatory challenges, marketing performance and product trends.
BiS SiGMA reinforces commitment to a regulated and responsible ecosystem
With the closing of the EGR LATAM Summit, BiS SiGMA reinforces its mission of bringing iGaming, sports and entertainment communities togetherpromoting a more innovative, integrated and responsibly regulated environment in Latin America.
About BiS SiGMA
THE BiS SiGMA is a joint venture between Brazilian iGaming Summit (BiS)created in 2021, and the group SiGMAbased in Malta, a global reference in organizing events for the gaming sector.
Held annually in São Paulo, BiS SiGMA has become the biggest iGaming event in Latin Americabringing together operators, suppliers, regulators, investors and specialized media.
Most recent edition numbers:
- 30,000 m² of area
- More than 18,000 professionals
- 250+ exhibitors
- Participants from 40 countries
In addition to the business fair, the event offers panels, workshops and awardsencouraging debates on innovation, technology, responsibility and regulation.
More information: https://www.bis-sigma.com
Fonte: Gaming365 – Brasil
