THE SeguroBet officially integrated its new website and its Black Friday themed campaign, the SeguroBlackin one of the biggest sporting windows of the year: the final of Conmebol Libertadores between Palm trees x Flemishwhich takes place this Saturday at 6pm.
The action arrives two weeks after the launch of the new platform layoutand uses the continental decision as the main moment of promotional activation.
Special Super Odds for acquiring new players
As a highlight of the campaign, the SeguroBet launched a package of 5 Super Odds exclusives focused on onboarding new usersall with a limit of R$10 per bet — strategy that combines risk control with high sporting relevance.
The special offers include different scenarios of the final:
- Over 2.5 goals in the match — from 2.30 → 3.00
- Arrascaeta scores + Flamengo champion — from 4.50 → 6.00
- Exact score 0 x 0 in normal time — from 6.90 → 9.00
- Andreas Pereira scores + Palmeiras champion — from 8.40 → 12.00
- Over 0.5 goals in the first 15 minutes — from 3.20 → 4.20
Combinations explore different readings of the game — from offensive scenarios to more balanced probabilities.
New layout offers greater speed, simplified navigation and stability
The new SeguroBet website was recently launched with a focus on:
- More modern design
- Simplified navigation
- Reduced charging time
- Better performance during traffic spikes (especially during finals and seasonal activations)
The reformulation involved teams of technology, product, design, marketing and communicationmarking a “product turning point” for the brand.
Second Luis CorreaHead of Product at SeguroBet:
“The new layout is the first visible step of a product turnaround at SeguroBet. We worked on performance, stability and navigation clarity to make the player’s journey simpler and faster, on any screen.”
B2B strategy: themed campaigns + major sporting events
In the B2B market, the combination between renewed website and the SeguroBlack campaign reinforces a central guideline of SeguroBet:
use major events on the sports calendar as a growth leverthrough:
- promotional products from controlled ticket,
- activations with easily editorializable communication for partner portals,
- initiatives aligned with responsible gaming and regulatory compliance.
About SeguroBet
THE SeguroBet is a betting platform that combines security, technology and entertainment to deliver a complete experience to Brazilian players. With portfolio in sports, casino and eSportsthe brand continually invests in product, usability and compliance, prioritizing stability, innovation and relationships with the community.
Fonte: Gaming365 – Brasil
