BetBoom, a sports betting and online gaming platform recognized as a global leader in the esportsformalized a new strategic partnership for the Brazilian market. From now on, the presenter and comedian Danilo Gentili is the youngest brand ambassadorwhich also sponsors the program The Nightdisplayed by SBT and on YouTube — where the talk show has more than 13 million subscribers and is among the most watched in the world.
Danilo Gentili highlights BetBoom’s transparency
When commenting on the new partnership, Danilo reinforced his identification with the company’s philosophy:
“In a market full of promises of ‘easy money’, what really won me over at BetBoom was their seriousness and down-to-earth approach. I signed with them because their philosophy matches mine: sports betting is entertainment, it’s the spice of the game, and not a way to pay a bill. I’m in because I found a safe, transparent platform that respects the player, treating betting as leisure and not as a profession. If I’m going to support with emotion and responsibility, my place is now at BetBoom.”
Actions on the program The Noite and activations in Brazil
With the agreement, Danilo Gentili will participate in campaigns and initiatives developed by BetBoom in the national market. Node The Nightthe brand will feature a sponsored panel, insertions, special activations and interactions with the public.
BetBoom also expands its presence by becoming a partner of I say Little Owlcharacter played by Rodrigo Munizco-host of the program.
BetBoom reinforces expansion and focus on Brazil
To Igor SavunChief Marketing Officer LATAM at BetBoom, the partnership represents a milestone for the operation in the country:
“For us, this partnership means a big step in our operations in Brazil. The association with a figure as relevant as Danilo and a program as far-reaching as The Noite is a fundamental milestone for BetBoom’s positioning in one of the most important and strategic markets for our operation. We are sure that we will have an end of 2025 and especially a 2026 with great activations and news from this partnership.”
Authorized by the Ministry of Finance by SPA/MF Ordinance No. 2,103published on December 30, 2024, BetBoom strengthens its presence as a reference in electronic sports. The brand is an official sponsor of FURYthe largest esports organization in Brazil and one of the main global clubs — which in 2025 also started competing in alternative modalities, such as Kings Leaguein which she is already three-time champion.
The company also stands out for the acquisition and redistribution of broadcasting rights for Counter-Strike 2 championships. In the competitive scene, the brand has FalleNBrazilian CS2 icon and member of FURIA, as one of its main ambassadors.
BetBoom is a global iGaming company with a strong presence in the esports segment, sponsoring teams such as BetBoom Team and Team Spirit. In Brazil, it maintains a partnership with the organization FURYreinforcing its commitment to growing the competitive scenario in Latin America.
Among its ambassadors is Gabriel “FalleN” Toledoone of the most influential names in Brazilian electronic sports. The brand also supports Furious DisorganizedFURIA fan community.
BetBoom has been operating in the market since 2011, offering sports betting and online gaming experiences through local licenses in Brazil and Mexico. Its portfolio includes content from more than 150 providers, such as Pragmatic Play®, SPRIBE® and PG Soft®in addition to exclusive broadcasts and strategic partnerships.
The company is a member of the Brazilian Institute of Responsible Gaming (IBJR)reinforcing its commitment to safe practices, integrity and responsible gaming.
Fonte: Gaming365 – Brasil
