THE Massayó Summer 2026 promises to move the capital of Alagoas with six days of free showsbringing together big names in national music and local artists in one of the biggest cultural celebrations of the Brazilian summer. The festival features sponsorship of Esportes da Sorte and will be held at Jaraguá parking lotin Maceió (AL), on the days January 9th to 11th and 16th to 18th.
Carried out by Maceió City Hallthe event occupies the city’s waterfront and reinforces the cultural calendar of the Northeast, increasing the population’s access to large-scale shows during the high season.
Experience, well-being and activations for the public
In addition to associating its brand with one of the main cultural events in Alagoas, the Lucky Sports structured a series of activations aimed at the public’s experience and comfort throughout the program.
Among the highlights is the exclusive brand loungea space that welcomes influencers such as Perlla by Cassia, Tassia Ferraz, Apoline and Mudinhoin addition to guests, promoting relationship actions and interactive experiences during the festival days.
Another highlight is the action “Hydrate yourself”a structure dedicated to free distribution of drinking waterreinforcing the brand’s commitment to the well-being of the public in an open-air, high-traffic event. Esportes da Sorte also carries out the distribution of giftssuch as cups, bandanas and caps, in addition to a strong visual presence throughout the event space.
Investment in culture, tourism and social impact
Second Germana CasalProduction Coordinator of Sports Gaming Brazilthe group that owns the Esportes da Sorte brand, sponsorship of Verão Massayó is part of a larger strategy to support cultural events with democratic access.
“Sponsorship of Verão Massayó is part of our strategy of investing in cultural events with free access, with social impact and valuing regional events. This type of initiative contributes to strengthening tourism and the local economy during the high season period”, he states.
The brand’s presence at the festival reinforces the role of the regulated betting sector as an active agent in promoting culture, entertainment and regional development.
Great national attractions and appreciation of the local scene
Consolidated as one of the largest public festivals in the NortheastSummer Massayó 2026 presents a diverse and democratic program. Among the confirmed attractions are Claudia Leitte, Léo Santana, Zé Vaqueiro, Durval Lelys, Felipe Amorim, Nattan, João Gomes, Alceu Valença, Geraldo Azevedo, Joelma, Sorriso Maroto, Vitor Fernandes, Léo Foguete and Henry Freitasin addition to local artists who strengthen and value the cultural scene in Alagoas.
THE complete schedulewith the attractions distributed per day, can be seen on the event’s official Instagram profile, @massayoveraoand on the website of Maceió City Hall.
About Esportes da Sorte
THE Lucky Sports is one of the main platforms for sports betting in Brazilwith operation 100% national and license granted by the Ministry of Finance (SPA/MF) to the Sports Gaming Brazila group that also maintains the brands Onabet and Lottu.
The group generates hundreds of direct and indirect jobs and is certified as Great Place to Workhaving as pillars innovation, commitment to responsible gaming and the defense of sector regulation. Maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC and IAAreinforcing control practices, prevention of gambling disorder and protection of users.
In addition to betting, Esportes da Sorte invests heavily in sport, culture and social projects. It is a master sponsor of clubs such as Corinthians, Ceará, Railway and Nauticaland supports cultural initiatives of great relevance, such as the Dawn Roosterthe Recife and Olinda Carnival and the Parintins Festivalexpanding its institutional and digital presence across the country.
Fonte: Gaming365 – Brasil
