THE SportyBet announces a new partnership with LALIGA, one of the most prestigious football leagues in the world. The collaboration reflects SportyBet’s strategy of positioning itself alongside the most prestigious properties in global football, bringing the Brazilian public closer to experiences and content linked to elite international competitions. Through the partnership, SportyBet and LALIGA will work together to engage Brazilian fans through locally developed activations that connect elite football with Brazilian culture and passion.
At the heart of the collaboration is a focus on exclusive experiences, offering SportyBet users access to opportunities that go beyond matches. Initiatives include VIP experiences on game days, meet-and-greets with special guests, exclusive hospitality moments and special fan journeys with behind-the-scenes access. The activations are designed especially for the Brazilian public, recognized for their passion for football, rewarding engagement with unique and memorable experiences.
The partnership also features exclusive draws for official LALIGA items, allowing participants to compete for official shirts, game balls and licensed products related to important matches and notable moments of the season. Campaigns are run during select LALIGA game weeks, helping to generate anticipation around high-profile clashes and historic rivalries.
“LALIGA is one of the most prestigious sports properties in world football and has great relevance among the Brazilian public. This partnership represents an important step in our long-term strategy in Brazil”, says Igor Liporase, Country Manager Brazil at Sporty Group. “By working alongside a brand with global projection like LaLiga, we expand our ability to offer exclusive experiences that strengthen our users’ connection with the best of football – in an authentic and memorable way.”
In addition to user engagement initiatives, the agreement includes special LALIGA-themed betting promotions around major matches, complementing the partnership as a whole. Together, SportyBet and LALIGA seek to deliver a more immersive football experience, combining high-level competition, exclusive access and match-day engagement for the Brazilian public.
“Brazil is one of the most vibrant football markets in the world, and this partnership brings together two brands that share a deep commitment to the fan experience,” said Marc Tarradas, General Director for South America at LALIGA. “By working side by side with SportyBet, we can deliver innovative and engaging initiatives that connect fans to the excitement, rivalries and stories that define LALIGA, in a way that is authentic and relevant to local audiences.”
The partnership between SportyBet Brasil and LALIGA is designed to create a more immersive and engaging journey for users, bringing together elite football content, exclusive experiences and expanded betting benefits in a single ecosystem designed for Brazilian fans.
About SportyBet
SportyBet is a leading global sports betting and entertainment platform built on innovation, performance and a commitment to a premium user experience and responsible gaming. Driven by advanced technology and a passion for football culture, SportyBet offers a high-quality gaming ecosystem that combines enhanced betting offerings, exclusive rewards and immersive activations.
About LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports association made up of the 20 Sports Limited Societies (SADs) and clubs from LALIGA EA SPORTS and the 22 from LALIGA HYPERMOTION, being responsible for organizing professional football competitions in Spain. LALIGA has more than 258 million followers worldwide on social media, distributed across 16 platforms and in 20 different languages. Headquartered in Madrid (Spain), it has the widest international network among sports properties and is present in 35 countries through 8 offices. The organization develops its social work through its FOUNDATION and was the first professional football league in the world to create a league aimed at players with intellectual disabilities: LALIGA GENUINE.
Fonte: Gaming365 – Brasil
