Platform helps bookmakers comply with Brazilian regulations and prevent gambling disorder
With the advancement of regulation of the betting market in Brazil, the operators’ responsibility for user behavior has definitively entered the center of the debate. According to the list of legal bets in Brazilpublished by Ministry of Finance in January 2026the country already has 199 bookmakers comply with industry rules.
This accelerated growth of the regulated market, combined with the popularization of sports betting, has increased the pressure on operators to adopt effective betting practices. responsible gamingespecially with regard to prevention of compulsivity and gambling disorder.
In this context, the EBAC – Brazilian Compulsive Support Companya national reference in responsible gambling, announced the launch of Pulsea platform genuinely Brazilian developed for identify, monitor and classify the risk of compulsive behavior in gamblers.
How Pulse, EBAC’s responsible gaming tool, works
Already in operation in Betting HousePulse uses data provided by the operators themselves to analyze behavioral and consumption indicatorstransforming this information into actionable insights.
Among the main KPIs evaluated by the platformthey are:
- amounts and frequency of deposits;
- volume and recurrence of bets;
- login pattern;
- time spent on the platform;
- award history.
The analysis takes place in 30-day moving windowsallowing the construction of a dynamic profile of the bettor.
Risk classification and prevention of ludopathy
Based on this data, Pulse assigns a individual user scoreclassifying its behavior as:
- stable,
- moderate or
- intense.
Furthermore, the platform evaluates the risk of developing gaming disorderwhich can be low, medium or high. Segmentation happens right at the beginning of the user journey, selecting only IDs with relevant risk potentialwhich avoids operational overload and allows for more precise actions.
Pulse benefits for regulated bookmakers
For operators, the tool delivers important strategic advantages, such as:
- early identification of at-risk gamblers;
- possibility of interventions proportional to the level of risk;
- reduction of regulatory and reputational risks;
- strengthening credibility with regulators and the market.
Responsible gaming as a pillar of the regulated market
Second Cristiano Costadirector of knowledge at EBAC, the platform’s objective goes beyond preventing internal crises in operators.
“More than preventing crises in operators, we want to raise awareness in the sector and society about the real activity of betting in Brazil, promote the appropriate referral of compulsive gamblers to the correct treatment and offer consultancy to agents in this ecosystem on the prevention of gambling disorder”, he states.
Brazil among the largest global betting markets
Currently, Brazil occupies the 5th position among the largest global betting marketsaccording to the international consultancy Regulus Partners. In volume of accesses, the country leads the world ranking, concentrating around 25% of all global accesses to the segmentaccording to data from Similarweb.
With the consolidation of the regulated market, initiatives such as Pulse reinforce the trend of professionalization, responsibility and sustainability of online betting in Brazil.
Fonte: Gaming365 – Brasil
