THE BetMGM Brazil announces the launch of its proprietary platform of sports betting, marking an important step in the company’s strategy to strengthen its presence in the Brazilian market through greater technological control, operational efficiency and player protection.
Built on the technological infrastructure of LeoVegas Group, a subsidiary of MGM Resorts International, the platform consolidates multiple consumer-facing features into a single, integrated offering – becoming the only bookmaker in the Brazilian market to bring together the new features on a single platform. This transition reduces dependence on external suppliers while improving performance, flexibility and operational oversight.
With a bookmaking team dedicated to managing odds for the Brazilian market, BetMGM Brasil delivers a faster and more responsive sports betting offer. Available features include missions that reward engagement through free bets, early payout options, progressive boosts, “second chance” offers, and partial settlement features such as cashouts and parlay protection. The platform also expands market coverage through dedicated eSoccer offerings and introduces engagement tools that allow players to share their betting tickets on social media.
“The use of its own technology allows BetMGM to operate with greater flexibility in Brazil”, says Almir Ribeiro, CEO of BetMGM Brasil. “This platform strengthens our ability to scale innovation and deliver a high-quality offering in a highly competitive market.”
André Nogueira, Head of Product at BetMGM, said: “We have expanded new regulated betting options while preserving the experiences players already know and appreciate. These updates reflect the continued focus on delivering a reliable and engaging sports betting offering.”
Responsible Gaming as a Strategic Pillar
Responsible gaming is a central element of BetMGM Brasil’s operations. The proprietary platform strengthens the company’s ability to identify and monitor player behavior in real time, supporting informed decision-making and reinforcing gaming as a form of entertainment.
These efforts are aligned with the guidelines issued by the Prizes and Betting Secretariat of the Ministry of Finance and with the best practices promoted by the Brazilian Institute of Responsible Gaming (IBJR). Sector studies supported by IBJR, in partnership with LCA Consultoria, highlight the continued presence of unregulated operators in Brazil, reinforcing the importance of licensed operators committed to player protection, prevention and compliance.
BetMGM Brasil maintains teams specialized in risk and fraud prevention and uses advanced monitoring tools to help identify potential risk indicators. These measures include proactive alerts, custom limit settings, multi-layered identity validation, and gradual interventions designed to support a safer and more sustainable gaming environment.
Ribeiro adds: “Brazil’s strong connection to sports requires operators to balance innovation with player protection. Greater technological control allows us to strengthen safeguards while supporting sustainable growth within the regulated gaming market.”
Fonte: Gaming365 – Brasil
