An estimate released by American Gaming Association (AGA) on Friday (30), points out that Americans should bet around US$1.76 billion (approximately R$9.2 billion in reais) on Super Bowl LX, scheduled for next Sunday, February 8, 2026, in the city of Santa Clara, in the American state of California.
The amount would be the largest ever recorded in the legal sports betting market for the biggest American football event in the United States, representing a growth of almost 27% compared to last year.
The value projected by the AGA only considers bets placed through legal sportsbooks in the US, which operate in 39 states and the District of Columbia. According to the association, this regulatory expansion has driven the continued growth of the legal sports betting market in the country.
“No event brings fans together like the Super Bowl, and this record number shows how much Americans appreciate sports betting as part of the experience,” said Bill Miller, president and CEO of the AGA. “By choosing legal and regulated bookmakers, fans have fun while supporting a safe and responsible market.”
In 2018, the US Supreme Court struck down a federal ban on sports betting. Since then, 38 states and the District of Columbia have legalized sports betting in some form.
Earlier this week, an analysis released by Legal Sports Report, in partnership with the Sports Betting Alliance, predicted that $1.71 billion will be legally wagered in the United States on the Super Bowl.
Market growth and concerns
Despite the strong projection for legal betting, the AGA also highlighted internal research that highlights concerns about prediction markets — platforms that allow contracts to be negotiated based on results as if they were investments.
The study indicates that many users of these markets confuse the format with an investment activity, which can generate misunderstandings about the real nature of the bets and the applicable regulations.
According to the AGA, 78% of bettors on prediction markets believe that state regulators can intervene in disputes, which does not happen, as these markets are regulated at the federal level and not by the state agencies that supervise traditional bookmakers.
Fonte: Gaming365 – Brasil
