The Brazilian market now has a new player in the prediction markets. THE Futurize announced its arrival in Brazil with the proposal to transform information and collective intelligence into economic value, focusing on the local public and expanding to Latin America.
While international platforms like Polymarket and Kalshi already move billions of dollars globally, the segment is still little explored in Latin America. Futuriza appears with a platform developed specifically for the Brazilian and regional reality.
How Prediction Markets Work
Prediction markets are mechanisms that aggregate the knowledge of various participants to estimate the probability of future events. Unlike traditional bets, these markets capture expectations about events such as:
- elections and politics,
- economic indicators,
- product launches,
- sports results,
- cultural and social events.
The proposal is that the collective behavior of participants generates more accurate signals about possible future outcomes.
According to information released by the company, the platform was structured with interface in Portuguese, integration with local payment methods and attention to regulatory particularities of the Brazilian market.
Founders and project structure
Futuriza was created by Guilherme Alvarenga and Felipe Mattar. The founding members also include:
- Roger Amarante (CFO and COO), with experience in the financial and capital markets, in addition to working in iGaming, finance, compliance, growth and marketing;
- Paulo Presa (CTO), ex-BTG and Vert Capital, focusing on high-volume financial systems, blockchain, tokenization and scalable architectures.
According to the company, the structure was designed to support regional growth and large-scale operations.
Institutional partnerships
The project has strategic institutional partners, including:
- Play55specialized in personalized solutions for lottery products, capitalization and sweepstakes;
- Loyalty Groupactive in digital marketing, online sales and technology development for the entertainment and iGaming sector, with international recognition in the affiliate segment.
Working in B2C and B2B models
Futuriza’s strategy is divided into two fronts:
- B2C: Users can participate in markets related to politics, economics, sports, entertainment and culture, using their individual knowledge in prediction markets.
- B2B: the platform offers technological infrastructure and support for companies, media outlets and institutions interested in launching customized prediction markets, with a focus on collective intelligence and decision-making support.
According to the company, the objective is to serve both the end public and organizations that are looking for new ways of analyzing and predicting scenarios.
Expansion in Latin America
Although the launch will take place in Brazil, Futuriza was conceived from the beginning with a regional focus. The strategy foresees expansion to other markets in Latin America, such as Mexico, Argentina, Colombia and Chilerespecting the regulatory and cultural particularities of each country.
The region, with around 650 million inhabitants and increasing digitalization, it is seen as a market with significant potential for solutions based on collective intelligence.
Context of the Brazilian market
In Brazil, prediction markets are still in the early stages of development. International platforms face challenges related to language, payment methods and regulatory framework.
The proposal presented by Futuriza seeks to occupy this space with a solution designed for the local market, combining technology, regional adaptation and growth strategy in Latin America.
Contact
For more information about B2B partnerships, investment opportunities or registration on the platform, the contact details published by the company are:
📧 contato@futuriza.ai
📧 rogeer@futuriza.ai
📧 paulo@futuriza.ai
Fonte: Gaming365 – Brasil
