THE Lotto Potiguarthe state lottery of Rio Grande do Norte, officially presented its institutional logo and the Visual Identity Manual (MIV), which defines the rules for using the brand by accredited lottery operators. The initiative is from the State Department of Finance (Sefaz-RN), responsible for coordinating the project.
According to the ministry, the launch marks another stage in the consolidation of Loto Potiguar, which aims to establish standardized, modern visual communication aligned with Potiguar culture. The new logo was inspired by local elements and seeks to convey values such as luck, transparency and credibility.
The Visual Identity Manual provides detailed guidance on the use of the brand in different formats and materials, including official colors, proportions, applications on different backgrounds and usage restrictions. The proposal is to ensure that all visual representations of Loto Potiguar maintain uniformity and public recognition.
According to Sefaz-RN, the material will serve as a reference for lottery operators and commercial partners of the state lottery, reinforcing the program’s institutional identity. Loto Potiguar is part of the government’s strategy to increase the collection of public resources through regulated games and promote the state’s economic development.
Check out Loto Potiguar’s rules for using images by accessing the Visual Identity Manual (MIV).
Fonte: Gaming365 – Brasil
