On the afternoon of this Wednesday (11), the Betting Exchangea Sports Trade platform, was announced as the new brand responsible for the master sponsorship of Criciúma Esporte Clube. With a full calendar for 2026, starting the Brasileirão Série B competition next month, Tigre seals the deal for the prime space on the shirt until the end of this season, with the possibility of extension for another two years.
“The decision to print Criciúma’s master quota reflects our confidence in the greatness of Tigre and the strength of its community. We do not come just as a sponsor, but as a fan brand that wants to walk alongside the club in this winning phase. Our contract provides for much more than the presence of the brand on the shirt, but a partnership relationship with the fan partner and with the city. We made this commitment for 2026 with the interest in a long-term union, with the certainty that, together, we will achieve much more far away”, celebrates Raquel Saliba, Marketing Director of Bolsa de Aposta.
In addition to being printed on the front of the Tricolor shirt, the Bolsa de Aposta will be wrapped at the Antenor Angeloni Training Center and at the Heriberto Hülse stadium, with recordings on the big screen and in the boxes on team game days. “We are happy with this new partnership for the 2026 season. Together, the company and the club will work to increasingly elevate the brands”, highlighted the president of Criciúma, Pedro Paulo Milanez Canella.
The new sponsor will also work together with the Santa Catarina club’s marketing department, aiming to strengthen relationships with fans and the region. “We are proud to announce that today we have the highest overall sponsorship value for Series B competitions in the history of our club, being just a little below Series A, in 2024. We still have sponsorship space on our uniform, which will certainly add value to it even more this year. We continue to work together in a serious and responsible way to achieve our objectives this season”, stated the second vice-president of Criciúma, Moacir Fernandes.
Fully legalized and operating in accordance with the regulations imposed by the Ministry of Finance, Bolsa de Aposta remains committed to the practice of Responsible Gaming, valuing education on the topic, with the mission of informing about the sports trading market in a safe way. Brand ambassador and one of the most relevant sports traders in Brazil, Fabio Nettuno reinforces the company’s educational role in the betting industry:
“The betting market in Brazil is going through an important moment of maturity, but we still see many people losing money on traditional bets. The difference is Bolsa de Aposta, a platform where you do not operate against a “house”, but against other people. And the commitment to education, as every bettor has access to a free content track teaching sports trading. Combining this winning mentality with the Criciúma tradition is the ideal scenario: we will show Tigre fans that it is possible to live the passion for football with strategy, responsibility and the right tools in your hands”, explains Nettuno.
Bolsa de Aposta’s alliance with Criciúma marks an unprecedented move by the company in the direct marketing market, debuting in a partnership that promises to bring Tricolor fans closer to the club, with a series of exclusive actions and promotions throughout 2026. Tigre’s first game with the new sponsorship should take place this Thursday (12), at 7:30 pm (Brasília time), against Concórdia, in the Acesc Cup qualifiers. The match will be played at the Domingos Machado de Lima stadium, in the west of the state.
About Bolsa de Aposta
Bolsa de Aposta is a Brazilian sports trading platform that offers the Exchange model (sports exchange). Unlike conventional bets, Bolsa acts as a mediation ecosystem where users negotiate quotes (Odds) with each other, promoting greater transparency and operational liquidity.
The brand is part of the A2FBR Group and operates in full compliance with Law 14,790/2023, with official authorization from the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance and integrated into the federal SIGAP monitoring system. Guided by data security and financial agility through institutions regulated by the Central Bank, Bolsa de Aposta maintains a rigorous commitment to Responsible Gaming policies and the integrity of the iGaming market in Brazil.
Fonte: Gaming365 – Brasil
