THE Lucky Sports reinforced its brand strategy for Carnival 2026 with a national project of urban activations in nine Brazilian citiesconnecting popular culture, occupation of public spaces and experiences for those who experience the party on the streets. The initiative positions the company as one of the most present iGaming brands on the country’s cultural calendar.
National presence with local actions
The operation was designed to respect the profile of each square, with a regionalized visual identity and formats adapted to the dynamics of each city. Among the main poles are Reef, Olinda, Savior, Rio de Janeiro and São Paulowhich function as anchor cities for the project.
Focus on comfort and partygoer experience
The plan prioritizes welfare actions amid the heat and long days of Carnival:
- Interactive portals and structures water misting
- Points of hydration and movable shaded areas
- Itinerant teams with refreshing sprays along the block routes
In Olinda, a “Refresh yourself” portal was installed at a strategic point on the route. In Salvadorthe activations follow the main circuits of the trios. In Rio and São Paulo, the brand operates on street circuits and megablocks, providing practical support for the mobility of revelers.
Recife as an experience hub
Node Ground Zerothe brand set up a ferris wheel as a central attraction in Recife Antigo, in addition to video mapping node Chanteclair Building and aerial installation in Rua Marquês de Olinda. The proposal is to transform urban space into an active part of the celebration, expanding the public’s experience.
Brand strategy in Brazilian iGaming
Presence at Carnival consolidates the company’s strategy Lucky Sports of brand building in Brazilgoing beyond brand exposure to deliver real utility to the public at mass events. In 2025, the company had already supported more than 100 blocks and parties across the country; in 2026, the performance gains structured national scalewith integrated communication and content production.
“Our goal is to be present in a meaningful way at the biggest popular festival in the country, respecting the identity of each city and delivering initiatives that make a difference for those who experience Carnival on the streets”
Says Germana Casal, from Grupo Esportes Gaming Brasil.
Fonte: Gaming365 – Brasil
