As part of Responsible Gaming Week, Cibelae reinforces its regional commitment to preventing gambling addiction and promoting safe gambling practices, through a guide with ten essential elements for responsible communication in the sector.
In this sense, the Cibelae Commission for Corporate Social Responsibility and Responsible Gaming prepared the document entitled “Responsible Communication in the Game”, which establishes clear guidelines for all communication, advertising and marketing actions of associated lotteries.
The material can be consulted here:
Responsible communication: a strategic prevention tool
The document highlights that communication is not just a commercial tool, but a strategic instrument to protect actors, promote self-care and strengthen the sector’s social responsibility.
Among the ten fundamental principles, the following stand out:
- Strictly protect minors and vulnerable populations.
- Communicate gambling as entertainment and never as an investment or financial solution.
- Actively promote self-control, including tools like time and spending limits.
- Ensure visible access to help and self-exclusion resources.
- Prioritize transparency in the rules and the real probabilities of winning.
- Avoid messages that exploit cognitive biases, illusions of control, or emotional vulnerabilities.
- Ensure operators, agencies and partners meet responsible communication standards.
- Continuously measure and evaluate the effectiveness of preventive actions.
The material emphasizes that prevention begins with clear, empathetic and accessible information, and that an educated population makes more conscious decisions.
A clear message for the region
As part of the Responsible Gaming Week campaign, Cibelae launched an institutional reel on social media, where it reaffirms that:
- Responsible Gaming starts with an informed player.
- Reporting transparently is a fundamental responsibility of the sector.
- Training and certification processes are promoted based on the principles of the World Lottery Association.
- Legal frameworks are promoted to protect the player in all games of chance.
- Tools like self-exclusion strengthen individual control.
The core message is clear: Responsible Gaming is everyone’s responsibility.
Prevention, training and continuous improvement
The approach promoted by Cibelae integrates multichannel strategies, interactivity, empathetic narratives and constant evaluation. Likewise, it emphasizes the training of operators and communication equipment, respect for current legislation and the adoption of international standards.
During Responsible Gaming Week, the Corporation invites its associates, regulators and industry players to reinforce their preventive actions and integrate the ten principles in all their campaigns.
Responsible Gaming is a shared task: operators, regulators, communicators, families and the community. Because preventing risky behavior is also about caring for people, families and society.
Source: Cibelae
Fonte: Gaming365 – Brasil
