In a historic moment for the iGaming, technology and betting sector, the BiS SiGMA South America reaffirms its position as the main ecosystem of business, content and strategic connections in Latin America. Scheduled for April in São Paulo, the event goes far beyond a traditional fair, offering a complete set of side events, exclusive meetings and an agenda of initiatives that span the entire year.
With the implementation of the regulated sports betting and iGaming market in Brazil in 2025, the sector has shown robust growth and significant economic impact. In 2025, the Brazilian market generated a Gross Gaming Revenue (GGR) estimated at R$37 billion, exceeding initial projections and demonstrating the strength of the activity formalized with appropriate licenses and supervision.
Studies carried out by specialized consultancies indicate that the formal sector can inject around R$28 billion into the Brazilian economy, with positive impacts on the services, technology and sports sectors. Furthermore, the regulated activity can support approximately 15 thousand direct and indirect high-income jobs, with salaries higher than the national average.
BiS SiGMA South America arrives as a stage and catalyst for this scenario. By integrating technical conferences, regulatory panels, business rounds, exclusive meetings and networking experiences, the event creates concrete opportunities for investors, operators, technology developers, institutional representatives and affiliates to establish partnerships, accelerate negotiations and deepen knowledge about market trends and perspectives. Furthermore, the BiS SiGMA brand maintains a continuous calendar of initiatives and activations throughout the year that strengthen the relationship between the main industry players in Latin America.
According to Alessandro Valente, one of the creators and Chairman of BiS SiGMA South America, the event shows, in addition to the importance of the sector, how essential connection in the market is.
“BiS SiGMA South America is not just an event lasting a few days — it is a vibrant ecosystem that connects the main market leaders and drives the transformation of the sector in Brazil and Latin America. With ongoing regulation and numbers that already exceed expectations, we see a moment of opportunities and investments that go beyond the fair, shaping the future of iGaming, technology and business in the country.”
By consolidating São Paulo as a strategic hub for the regulated market, BiS SiGMA South America directly contributes to the strengthening and expansion of a sector with great potential for economic growth, innovation and generation of sustainable value throughout the year.
More information about programming and accreditation is available on the official website: www.bis-sigma.com.
About BiS SiGMA South America
BiS SiGMA South America is part of the SiGMA Group’s global portfolio of events, one of the main international platforms dedicated to the gaming, betting and technology industry, with editions held in different regions of the world.
Held annually in São Paulo, BiS SiGMA South America has established itself as the largest and most traditional business event in the iGaming and betting sector in Latin America, bringing together operators, technology suppliers, platforms, investors, representatives of public authorities and specialized media in an environment focused on generating business, exchanging knowledge and developing the market.
For the 2026 edition, the expectation is to receive 18,500 participants, have more than 400 exhibitors and sponsors and a content program with more than 250 speakers, reinforcing the scale of the event, its international relevance and the role of São Paulo as the main business hub for the sector in the region. In addition to the business fair, BiS SiGMA South America offers a robust program of content, panels, workshops and awards, covering topics such as innovation, operations, market trends and industry best practices, actively contributing to the evolution and professionalization of the ecosystem.
Fonte: Gaming365 – Brasil
