EGT Digital was recognized in the Employer Branding Awards 2026 upon conquering the bronze award in the “AI Technology of the Year” categorywith its built-in artificial intelligence assistant, MisterY.
The official award ceremony, organized by b2b Media, took place on February 12, 2026, in Sofia (Bulgaria), bringing together companies and professionals who stand out in employer branding, corporate innovation and technology in the workplace.
The trophy was received by Alexander Nikolovthe company’s Data Processing and Modeling manager.
Built-in AI assistant focuses on operational efficiency and productivity
THE MisterY is an artificial intelligence assistant developed for internal use at EGT Digital. The tool aims to expand access to corporate knowledgespeed up processes and make teams’ daily lives more efficient.
According to the company, the assistant:
- Optimizes internal information retrieval
- Facilitates collaboration between different areas
- Reduces operational bottlenecks
- Increases the productivity of technical and administrative teams
This movement reinforces EGT Digital’s strategy of applying AI and automation not only in iGaming products, but also in internal management and organizational culture.
Recognition in a contested category at the Employer Branding Awards
THE Employer Branding Awardswhich reached its 9th edition in 2026, recognizes companies in Bulgaria that stand out in building their Employee Value Proposition (EVP) through:
- Technology
- Innovation
- Employer branding strategy
- Employee experience
EGT Digital’s award in one of the event’s most competitive categories reinforces its positioning as technology company focused on internal innovationa relevant differentiator in a market of Highly competitive and globalized iGaming.
Why this matters for the Brazilian iGaming market
EGT Digital’s recognition shows an increasingly strong trend in the gaming and betting sector:
👉 the use of artificial intelligence not only in products for the end player, but also in the management of people, processes and corporate culture.
For the Brazilian iGaming marketwhich is going through a phase of professionalization and expansion with the regulation of betting, this type of initiative points out important paths:
- Talent attraction and retention
- Gain in operational efficiency
- Strategic use of AI in the back office
- Building a strong employer brand in a competitive market
Companies that invest in internal technology tend to scale faster, innovate more consistently and compete better in regulated markets like Brazil.
Quick summary
- EGT Digital won AI award in employer branding
- The internal assistant MisterY was the highlight
- Awards took place in Sofia, Bulgaria
- AI also gains space in the internal management of iGaming
- Relevant trend for companies that operate or intend to operate in Brazil
Fonte: Gaming365 – Brasil
