THE ABC-Bet released this Tuesday (March 2, 2026) an institutional position on Bill No. 3,563/2024, which proposes a ban on advertising fixed-odds bets in Brazil. For the entity, the debate needs to be conducted with responsibility, regulatory balance and focus on combating the illegal market.
According to the association, federal regulation of sports betting in Brazil completed just over a year and represents a recent milestone, built after broad institutional debate. The current model establishes detailed rules on authorization, supervision, commercial communication, responsible gaming and protection of vulnerable audiences.
According to ABC-Bet, Brazil already has one of the most comprehensive regulatory structures in the world for the sector.
Regulation already provides strict rules for authorized operators
In its positioning, the entity highlights that authorized operators are subject to a series of legal requirements, including:
- Mandatory federal authorization
- Permanent supervision
- Specific advertising rules
- Prohibition of communication directed to minors
- Limits on promotional practices
- Obligation to promote responsible gambling
- Blocking mechanisms for vulnerable audiences
- Application of administrative sanctions in case of non-compliance
For the ABC-Betthere is no absence of standards in the sector. The current moment, according to the entity, is to consolidate existing regulations — and not to dismantle them.
Advertising as part of the regulated model
The association argues that advertising by authorized operators is part of the regulated model adopted by the country and cannot be analyzed in isolation.
According to the document, responsible communication fulfills essential functions in the regulated environment, such as:
- Allow consumers to identify authorized and inspected companies
- Differentiate legal operators from illegal platforms
- Spread responsible gaming messages
- Inform about spending limit tools
- Indicate support channels
- Clarify rules, risks and conditions of participation
For the entity, the advertising ban could weaken the regulated market and, paradoxically, expand the space for clandestine operators to operate.
Fighting the illegal market must be a priority
Another central point of the position is the defense of strengthening actions against illegal platforms.
According to ABC-Bet, clandestine operators do not follow advertising rules, do not apply responsible gambling guidelines, do not collect taxes and are prohibited by law from advertising. If they are still carrying out commercial communication, this would indicate the need for intensified supervision.
The entity states that repression of the illegal market is an essential condition for consumer protection.
Furthermore, it reinforces that authorized operators who fail to comply with standards must be identified, investigated and penalized when irregularities are proven. For the association, strict supervision over the regulated market is legitimate and necessary — but different from a generalized ban on advertising.
Defense of a supervised and responsible market
At the end of the positioning, ABC-Bet reaffirms its commitment to:
- Full compliance with current regulations
- Promoting responsible gaming
- Strict observance of advertising standards
The entity defends the maintenance of a regulated market strong, supervised and responsible, arguing that advertising within established rules is an essential part of the regulatory model adopted by Brazil — and not its fragility.
Fonte: Gaming365 – Brasil
