Strategic Partnership with Elizabeth Leiva Goycochea
THE Betshield Responsible Gamingan innovative company in the development of technological solutions to protect bettors and monitor online betting behavior, announced a strategic partnership with Elizabeth Leiva Goycochea. Elizabeth is the CEO and founder of CGS Events and now joins Betshield to support its expansion in Latin America and the Caribbean.
Elizabeth Leiva Goycochea is a prominent figure in the gaming and betting industry in Latin America and the Caribbean. Throughout her career, she stood out for connecting operators, regulators and suppliers in the sector, creating a debate and networking platform essential for the development of the industry in the region. His experience will be crucial to Betshield’s expansion strategy in markets that are advancing in the regulation of online betting.
Recent Betshield Initiatives
The partnership with Elizabeth Leiva follows two important announcements from Betshield. First, the formalization of a strategic collaboration with CGS Events, which placed Responsible Gaming as a central theme in all events organized by CGS throughout the year. Second, the entry of Amilton Noble as Advisory Partner at Betshield, reinforcing the company’s commitment to being a reference in technology for Responsible Gaming.
With these initiatives, Betshield is expanding its presence in regulated markets in Latin America and the Caribbean, consolidating itself as a leader in technological solutions that promote bettor protection and behavioral monitoring.
Technology and Innovation at the Service of Responsible Gaming
Founded in Brazil, Betshield develops solutions based on artificial intelligence and behavioral analysis. These technologies allow for continuous monitoring of player activity, the identification of risk patterns and the structured recording of preventive interventions. Thus, licensed operators can not only comply with regulatory requirements, but also demonstrate the adoption of effective measures to protect bettors.
Among Betshield’s innovations is Pausebet, a centralized self-exclusion infrastructure. This solution can be adopted by regulated jurisdictions, allowing bettors to request voluntary blocking of access to licensed platforms, serving as an additional protection mechanism.
Opportunities and Challenges in Latin America and the Caribbean
The partnership with Elizabeth Leiva is seen by Hamilton NobleAdvisory Partner at Betshield, as an important step in consolidating the company’s regional presence. He highlights that Elizabeth’s respected track record in the gaming industry, along with her understanding of regulatory challenges, will be vital in expanding the reach of Betshield’s solutions and strengthening the Responsible Gaming agenda in new markets.
Elizabeth Leiva, in turn, emphasizes that the evolution of regulation in Latin America and the Caribbean offers a unique opportunity to implement technological solutions aimed at protecting bettors. She believes Betshield’s technology can strengthen player protection and increase trust in the regulated environment, supporting the industry’s growth with responsibility and a long-term vision.
Betshield International Consolidation
With this new partnership, Betshield reaffirms its strategy of positioning technology as a central element in preventing risky behaviors. The company seeks to develop a more transparent, responsible and sustainable betting market in Latin America and the Caribbean.
This initiative marks another step in the consolidation of Betshield’s international operations, bringing technology developed in Brazil to support jurisdictions that seek to strengthen Responsible Gaming policies in regulated environments. The company is determined to contribute to a safer and more reliable betting sector, promoting player protection and compliance with regulatory standards.
The technology developed by Betshield represents a concrete contribution to strengthening player protection and increasing trust in the regulated environment.
Fonte: Gaming365 – Brasil
