THE Betnacionala company in the Flutter Brazil ecosystem, announces the implementation of a new experience for the platform’s Casino, available in web and mobile versions. The main innovation is the redesign of the lobby, which now displays recent gains recorded in the last seven days and highlights the games with the highest volume of payments in the period, incorporating real-time data into navigation.
The update was developed based on analyzes of the behavior of Brazilian bettors. A recent survey by the brand indicates that betting frequency is daily or almost daily, with access predominantly via cell phone. In addition to this scenario, around a third of those interviewed spontaneously mentioned betting as a hobby.
“When we observed that the frequency of use is practically daily and that the visibility of winnings impacts interest in certain games, we understood that the experience needed to evolve. By bringing dynamic information to the center of navigation, we structured the lobby in a way that is more connected to the real dynamics of the platform and increased clarity in the presentation of content”, says Frederico Cunha, Head of Casino at Flutter Brazil.
In addition to paying close attention to the bettor’s profile, the analysis also revealed relevant behavioral aspects. Approximately 33% of those interviewed spontaneously use the term “joguinho” to refer to the bet, while around 23% mention “fezinha” and 13% use “apostatinha”. The visibility of winnings also appears as a factor that influences interest in certain games, highlighting the importance of updated information on the journey.
“We are incorporating data intelligence into the user experience. This update consolidates a more interactive and information-driven product, aligned with the behavior of Brazilian bettors”, concludes Cunha.
With the redesign, the lobby now integrates recent data directly into the Casino’s main interface, highlighting movements recorded in recent days and organizing games according to their payment volume in the period. The initiative is part of the product’s continuous evolution strategy.
THE new experience is now available in the web and mobile versions of Betnacional.
About Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, the result of the merger between NSX Brasil, the Brazilian company that owns Betnacional, and Flutter Entertainment, the global leader in the sector and owner of Betfair. With an operation led by Brazilians, ensuring national DNA for brands and proximity to the market — a fundamental point for public and regulatory communication — the company combines cutting-edge technology with in-depth knowledge of the public, promoting a safe, transparent and responsible entertainment experience. Flutter Brazil reinforces its commitment to the healthy development of the sector through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).
Fonte: Gaming365 – Brasil
