THE Cibelae confirmed the participation of representatives from 10 countries in the Cibelae Lottery Advertising Award 2026which recognizes the best campaigns in the lottery sector in the region. Among those nominated are Lottopar and the Caixa Lotterieswho represent Brazil in international competition.
With the theme “Change moves us”, the competition received 49 entries divided into three categories: Social Media Advertising, Commercial Advertising and Institutional Advertising. The social media category leads in number of works, with 20 campaigns, followed by commercial advertising, with 19, and institutional advertising, with 10.
In addition to Brazil, institutions from countries such as Argentina, Uruguay, Chile, Colombia, El Salvador, Ecuador, Puerto Rico, Honduras and Spain participate. The diversity of competitors reflects the growth and professionalization of the lottery sector in the region.
The selection process will be carried out in two stages. Initially, there will be a technical analysis conducted by experts, who will define up to five finalists per category. The final decision will be made by the participants of the II Ibero-American Lottery Marketing Seminar, which takes place between May 31 and June 2, 2026, in Buenos Aires. Winners will be chosen by real-time voting.
Evaluation criteria include impact, creativity, design quality and the campaigns’ ability to influence the public. In the previous edition, held in 2025, the Puerto Rico Lotteries were highlighted, winning the main prizes in two categories.
Fonte: Gaming365 – Brasil
